New growth requires
new approaches...

Systematically generate growth with the Blue Ocean Strategy and mobilize employees towards new business opportunities outside the competition.

Method becomes impact. Our projects demonstrate how Blue Ocean Strategy can unlock new business opportunities. Here’s what our clients, who have explored new paths with us, have to say.

Dr. Meike Herbers-Müller
(Head of Health Offer Tribe)
AXA Krankenversicherung AG

Together with Holger and his team, we developed 'easyLine' – a concept for the targeted simplification of our offerings and a digital marketing process in supplemental health insurance. Since this has allowed us to partially double our new business, we are now gradually expanding the portfolio of 'easyLine' products.

Dr. Meike Herbers-Müller
(Head of Health Offer Tribe)
AXA Krankenversicherung AG

For over 20 years, we have been supporting companies from various industries on their path to growth, innovation and successful repositioning.

Airplus / Akademie Deutscher Genossenschaften / Allianz / AXA / Bahlsen / Bayer / Belfor / BigFM / Bisnode / Create21 / DB / Deutsche Bahn / Deutsche Leasing / Entega / Generali / Granini / HAIX / Hettich / Henkel / ING / Kaufland / KEVEE / Lufthansa City Center / Magna / McDonalds / Munters / Nestlé / Postbank / Pro!Vision / PSD Bankengruppe / RPR1 / Schufa / S-Broker / Tecosim / Teleste / Theben / Tchibo / TÜV Rheinland / UTA / VR Banken / Weber Bürstensystem

Our clients, from long-established medium-sized companies to international corporations, trust in our experience, tried and tested methods, and our promise that the human factor plays a crucial role in the successful implementation of new strategies.

Our path to success

1

Future
workshop

2

Prototyping
sprint

3

In-market
Learning

4

Strategy
synthesis

With the Blue Ocean Roadmap, we support companies step by step in specifically unlocking new growth potential and innovative business models – from the initial idea to successful implementation.

The practical guide to the Blue Ocean Strategy

Our founder, Holger Trautmann, is convinced that the Blue Ocean Strategy provides crucial answers to the challenges faced by many companies. As co-editor of a specialist book, he and other authors demonstrate how the methodology can be applied in practice – from the fundamentals to concrete case studies. Furthermore:

  • Differences between BOS and classic strategy approaches
  • Examples from companies including Nintendo, Samsung, AXA, Eckes Granini and RPR1
  • Applications in areas such as e-mobility, care, smart home and customer loyalty
  • Methods, checklists and tools for direct implementation

For decision-makers who want to make an impact – and for teams ready to get started. Available on Amazon.com or as a free bonus with any no-obligation introductory workshop.

The workshop will create new perspectives: Together we will analyze, visualize and design strategies that will clearly position your company and allow it to grow sustainably.

Blue Ocean Strategy Partners GmbH
Yorckstraße 3
63739 Aschaffenburg

T: 0151 67215503
E: info@bos-partners.de

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