23. January 2016

What is the difference between a blue ocean and a technological innovation?

Blue oceans can be described as “value innovations”. The new, customer-relevant benefits created through Blue Ocean Strategy can be the […]
10. March 2016

Should companies exclusively use Blue Ocean Strategy?

Both “Blue Ocean Strategy” and “Red Ocean Strategy” have their virtues. The use of these fundamentally different strategies should be […]
10. March 2016

How long will a newly created “blue ocean” remain free of competition?

In principle all newly created markets are “blue”, as once was the case for cars, smartphones, tablets etc. Most markets […]
10. March 2016

Which characteristics distinguish the strategies of “Blue Ocean Strategy companies?”

The basic intention of making competition irrelevant manifests itself in the strategies of “Blue Ocean Strategy companies” through the following […]