In our over 20 years of Blue Ocean Strategy consulting practice, we have helped numerous organizations of varying sizes and industries achieve new growth with innovative solutions. These range from award-winning technology startups and medium-sized IT service providers to international food corporations.
Our case studies demonstrate how companies have unlocked new growth potential and successfully positioned themselves in the market using the Blue Ocean Roadmap. Let our projects inspire you – practical, tangible, and with measurable added value.
Contact persons:
Meike Herbers-Müller
Mario Hanowski
1. Challenge
Saturated market situation and highly dynamic competitive environment in supplementary health insurance (“Red Ocean”).
2. Blue Ocean Logic
Identify and highlight simplicity in the product and in sales as the core benefit.
Contact persons:
Michael Haimerl (Owner)
Josef Cremer (Managing Director)
Helga van Saan (Managing Director)
1. Challenge
Creating new USPs to justify quality leadership and price premium; attracting new target groups.
2. Blue Ocean Logic
Value curve analyses of competitive positioning across various segments and country markets systematically provide starting points for differentiation.
Contact persons:
Holger Trautmann (Co-Founder)
1. Challenge
Idea of a GPS tracking system for moving “objects and assets”.
2. Blue Ocean Logic
End-to-end problem solving for maximum user centricity and use technology as an enabler for emotional benefits.
Fastest growing tech scale-up in the DACH region in 2022, selling over 650,000 tracking solutions.
Contact persons:
Dr. Stephan Schmitz (Board Member)
Kai-Uwe Kochalski (Head of Sales)
1. Challenge
Loss of market share in the core business of ‘construction financing’. Real estate financing is being taken over by direct banks like ING, which are particularly better at reaching younger target groups.
2. Blue Ocean Logic
Targeted expansion of value creation around the core product and digitalization of the construction financing process.
Increasing the number of leads and deals in real estate financing through the establishment of the PIA solution platform with a special focus on younger target groups.
Contact persons:
Nico Lanzer (Managing Director)
1. Challenge
PIA is to be offered as a white-label software to other cooperative banks as a regional solution.
2. Blue Ocean Logic
Development of a viable SaaS business model and support during company building.
Contact persons:
Heribert Gathof (former managing director)
1. Challenge
Small, owner-managed hotels are a difficult-to-reach customer group: heterogeneous, not brand loyal, price-sensitive.
2. Blue Ocean Logic
Value Creation at the central value and cost driver of the purchasing decision (redesign of the juice dispenser system) and digitization of the sales strategy.
In the first year after the launch of the new strategy, 4,000 new dispenser systems were sold to small hotels and 1 million liters of fruit juice.
Contact persons:
Heiko Brix (Managing Director)
Siiri Palisaar (Authorized Signatory)
1. Challenge
Digital platforms for “do-it-yourself booking” are on the rise and threaten the added value of the LCCI franchise model with travel agencies.
2. Blue Ocean Logic
Focuses on technology, AI and platform solutions as a central search field to create future-oriented solutions in combination with brand strength and installed base.
Our founder, Holger Trautmann, is convinced that the Blue Ocean Strategy provides crucial answers to the challenges faced by many companies. As co-editor of a specialist book, he and other authors demonstrate how the methodology can be applied in practice – from the fundamentals to concrete case studies. Furthermore:
For decision-makers who want to make an impact – and for teams ready to get started. Available on Amazon.com or as a free bonus with any no-obligation introductory workshop.
Blue Ocean Strategy Partners GmbH
Yorckstraße 3
63739 Aschaffenburg
T: 0151 67215503
E: info@bos-partners.de
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