Which characteristics distinguish the strategies of “Blue Ocean Strategy companies?”

The basic intention of making competition irrelevant manifests itself in the strategies of “Blue Ocean Strategy companies” through the following two characteristics: focus & divergence.

This means that such companies concentrate on and pursue a few specific factors in which they can exhibit a particularly strong, very innovative and simultaneously unique offering. They break down the barriers that define the target groups of their industries: they safeguard their strategy’s future by making their solution attractive for today’s – supposedly unreachable – non-customer segment.

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