The basic intention of making competition irrelevant manifests itself in the strategies of “Blue Ocean Strategy companies” through the following two characteristics: focus & divergence.
This means that such companies concentrate on and pursue a few specific factors in which they can exhibit a particularly strong, very innovative and simultaneously unique offering. They break down the barriers that define the target groups of their industries: they safeguard their strategy’s future by making their solution attractive for today’s – supposedly unreachable – non-customer segment.
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