Systematically new sources of growthdevelop.

Blue Ocean Strategy (BOS) is a tried and tested method for systematically creating new sources of revenue – beyond competitive pressure, the so-called “Red Ocean state”.

Virtually all sectors and industries are currently experiencing extremely high levels of competition. At the same time, products and services are becoming increasingly interchangeable. This often makes price the dominant factor, leading to margin and cost pressures. Business models are losing their long-term profitability.

Using the methodological approach of the Blue Ocean Strategy and other tools, we support organizations in escaping this Red Ocean state by working together with the client team to:

  • Clearly visualize and analyze competitive positioning using value curves
  • Derive strategic directions to create focus and clear divergence in the offering.
  • Structured editing of search fields using 6-path framework and non-customer analysis
  • Prioritize, enrich, and test growth options in agile tests.

Ready for different ways of thinking and new growth? Secure your free introductory workshop now and explore whether our approach suits you.

Conventional strategy logic

Red Ocean

More of the same in the relevant markets.

Organization streamlined for optimization and cost reduction.

Segment customers even more precisely.

Closing the gaps to the competition.

New added value always comes with higher costs.

Value-creating strategic logic

Blue Ocean

Breaking down industry boundaries and creating new markets.

Mobilizing people towards new growth opportunities.

Turning non-customers into customers.

Make competition irrelevant.

Reduce complexity and costs, thereby creating new benefits.

We make ideas visible, organize thoughts, and create clarity. This creates structure that reveals new opportunities and paths for sustainable growth.

Our field-tested Blue Ocean Roadmap

1

Future
workshop

Following a brief preparation phase, we develop the so-called “as-is value curves” through workshops with the project team (ideally 8-10 people from various functional areas). This visualization of the current competitive positioning of the business units under consideration allows us to directly derive strategic directions. New growth ideas for new offerings, services, and business models are systematically developed and evaluated.

2

Prototyping
sprint

The jointly prioritized ideas from the future workshop (usually 3-5) are conceptually enriched and made tangible, e.g. via initial screens of new web/software applications.

We will conduct an initial quantification of the approaches to estimate their cost-benefit ratio. We will develop a strategic framework for the interplay of these approaches.

3

In-market
Learning

The core of the process involves gathering crucial feedback on the developed prototypes early on from the target groups and potential partners. Structured interviews with customers from various segments, and especially with non-customers, are used to systematically test and further develop the concepts’ viability. Often, this direct market perspective generates further new ideas.

4

Strategy
synthesis

All results from the process so far will be jointly evaluated and combined into a structured strategy concept including a business and implementation plan.

A decision proposal will be derived for the relevant bodies and a handover concept for the next implementation phase.

With the tried and tested Blue Ocean Roadmap and the easy-to-use tools, we take the teams on an inspiring process.

Clarity, innovative thinking and a focus on actionable solutions for new growth have been central to our collaboration from the very first second.

Blue Ocean Strategy Partners GmbH
Yorckstraße 3
63739 Aschaffenburg

T: 0151 67215503
E: info@bos-partners.de

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