Holger Trautmann

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In 20 years of strategy consulting I had the privilege to support more than 1.500 people from over 100 companies of various industries on their way into a prosperous future.

  • Since 2003 I am an INSEAD-certified expert of the innovation methodology Blue Ocean Strategy and one of the leading appliers.
  • My consulting focus lies on creating new business beyond competition and on developing digital business models together with the client teams.
  • Always in the focus: the Business Impact for the customer, shown by many project examples and references and published in our Blue Ocean book in 2019.


My professional Blue Ocean…
As Co-Founder of the company IOT Venture and via our brand IT´S MY BIKE (www.itsmybike.com) I strive towards an „own Blue Ocean“ . Through the combination of exploiting the mega-trend Internet-of-Things, using a new network technology and smart, problem-oriented services (theft protection, crash detection, insurances etc.) we have created a successful digital business model and a true „Value Innovation“.

My personal Blue Ocean…
…lies – with a wink– definitely in the daily exchange with my family including three kids of different age. Leaving the comfort zone and finding creative solutions for new challenges can be mentioned here as parallels to the Blue Ocean Framework. So you can see – acting in a Blue Ocean way is not that far away.